London dry gin is one of the most popular varieties of gin across Europe. With a heavy juniper flavour, London dry gin can only be flavoured with natural botanicals, which are all added when distilling. Despite its name, London dry gin does not necessarily have to be produced in London. It’s thought that because most of the distillers making this gin variety were based in London, bottles often featured the name ‘London Dry Gin’, and the name stuck. Explore our specially-selected brands such as Sipsmith, Bloom and Beefeater to explore their sharp and tangy taste.